Rhys In Wide Sargasso Sea Analysis

Rhys In Wide Sargasso Sea Analysis Rhys in Wide Sargasso ocean shows how Antoinettes personality is so totally debilitate through the male centric persecution that when she investigates the mirror she doesn't perceive her own appearance. It was then I saw her the phantom ,the lady with gushing hair. she was encircled by a blessing outline however I knew her(pg.154). Antoinette doesn't understand that what she sees is an impression of her wrecked selfhood. Her self hood has under gone an unrecoverable part. With her heart and soul broken she started to show indications of a genuinely frail, confounded and uneven lady. Rhys offers voice to madwoman who has been othered by imperialistic and man centric mistreatment. Her frenzy is demonstrated all through the novel to be a response to abuse. Antoinette is detained by the male centric standards of her marriage, which in the end prompts frenzy. Antoinettes marriage is the finish of this authorized strict persecution. Rhys represents the treachery of Rochesters supposition that moms franticness should unavoidably gave to the girl. Rhys shows that Rochesters remorselessness towards Antoinette is because of a projection onto her of his abhor for his dad, and the marriage game plan which he has been driven into. His indignation is the displeasure of the persecuted. Like Antoinette, he is a survivor of imperialistic and male centric mistreatment. I concur with Teresa F.OConnors contentions about Mr. Rochesters unfeeling treatment of Antoinette. She contends that her brutalities get from his own dismissal by his dad and Antoinette turns into his scape-goat for the despise he feels towards him(162). In spite of the fact that, Mr. Rochesters savageries get from his scorn of his dad, however his brutalities are as yet affirmed of by the man centric culture. He is permitted to treat his significant other discourteously in light of the man centric standards. In this way, Mr. Rochester with his male centric mistreatment, is the purpose behind their bombed marriage. Teresa F. O Connor says that, Mr. Rochester goes about as the colonizing English forceful, controlling, urban, and a warrior that catches riches, property and people(170). Antoinettes endeavor to make her significant other love her by enticing him into having sexual between course with her is insufficient. Rochester reflects in the content; I woke in obscurity in the wake of dreaming that I was covered alive, and when I was alert the inclination of suffocation persisted(Rhys 87). The suffocation he feels gets from ending up in the intensity of his significant other and not the reverse way around. He at that point exhibits his sexual control over her by denying her a physical relationship with him, yet laying down with the dark hireling, Amelia, he gets her further away from her personality. Mr. Rochesters disloyalty is a path for her to exhibit his man centric control over Antoinette and give her that she can not control him. Rochester attempts to dole out animality to his better half. He portrays Antoinette degradingly by attempting to obliterate her human character and make her progressively creature like. When Antoinette comes out of her room and furies about her spouses unfaithfulness with Amelia, he lessens Antoinettes human highlights so as to clarify her frenzy, Her hair hung uncombed and dull at her which were aggravated and gazing, her face was exceptionally flushed and looked swollen.(Rhys93) Estrangement is the significant explanation behind Antoinettes mental separate. Mr. Rochester distances her by taking out her personality and compelling another one upon her. For in Wide Sargasso ocean Rochesters dismissal of Antoinette is the last bit of excess that will be tolerated in her disengaged, difficult, genuinely denied life which cause her to receive a careful reflecting of moms articulation which permits Rochester to mark her Bertha, the generalization of frenzy made by male centric culture. The second he transforms Antoinette into Bertha and afterward to Marionette is significant. Rochester can be seen here as an agressive despot, when he denies Antoinette from her personality. Rhys keeps in touch with him straightforwardly into the job of colonize at where he changes Antoinettes name to Bertha. She becomes like a mirror, first cleaned, clean of her own selfhood into which he at that point venture his self-loathing, which he at last separates as she would a doll, reciting to her, the hushing and belittling hold back, Marionette, Antoinette, in endeavor to dispose of his own blame. He starts to call her Bertha, flagging the start of his isolating himself from her (incidentally he jumps at the chance to call her Bertha on the grounds that it is a name dear to him). Rochester renames Antoinette; he controls her body now, yet not her soul. Antoinette is just a manikin, a doll for him, the doll had a dolls voice, a short of breath yet inquisitively unconcerned voice(Rhys155). This likewise demonstrates men decrease ladies to objects so as to control them, however inside the doll, underneath, the camouflage, there is as yet the lady, who has sentiments and feelings and who would prefer to surrender her body then her soul. We can find to some extent three of Wide Sargasso ocean, Antoinette connects qualities to names, Names matter, similar to when he woudnt call me Antoinette, and I saw Antoinette floating out of the window with her aromas, her pretty garments and her looking glass(Rhys 117). Names matter since they are a piece of a people personality and through a people name the individual in question can be distinguished in a network. Mr. Rochester additionally shows his frontier power when he dispenses with his wifes personality, as a colonizer he attempts to compel a British character upon her. The man centric Mr. Rochesters fixation to rule and control his better half causes him to estrange Antoinette from her own character. He attempts to wipe out Antoinettes character and transforms her into a Victorian Englishwoman. Despite the fact that Antoinette appears to see her destiny as inescapable, she yields and kicks the bucket inwardly. She never becomes Bertha, in any event not the ideal holy messenger that Rochester needs to be. She says Bertha isn't my name; you are attempting to make me into another person, calling me by another name. Renaming Antoinette is one manner by which Rochester applies his manly control over his better half. He attempts to make a lady whom he can control, command and have. In any case, Antoinette just appears to submit to it. Her battle is within, and as opposed to turning into the English young lady, Rochester wants her to be, she becomes another person, somebody much like her mom was. Toward the finish of the section two when Mr. Rochester and Antoinette are about o leave for England, Mr. Rochester sees that she has lost her essentialness and acts totally detached. She was so stunned to see Rochesters conduct towards her that she becomes like Zombie, having no spirit. Teresa F.OConnors says that, the frantic females in Wide Sargasso Sea turn their franticness inwards (197). This is the thing that happens to Antoinette, the annihilation and estrangement of her personality prompts her franticness. In this way Mr. Rochester believes her to be distraught. He needs to annihilate her much more by wiping out each independent piece of her, he needs unlimited oversight over her body and psyche. By crushing her last sparkle of life, he transforms Antoinette into an aphasic item. Being transformed into another person and loosing the main spot where she has felt joy and wellbeing, gives her nothing to relate to. Be that as it may, I love this spot and you have made it into a spot I detest. I used to feel that if everything else left my life I would in any case have this, and now you have spoilt it. Its simply elsewhere where I have been unhappy㠢â‚ ¬Ã¢ ¦. (Rhys95) Consequently, Mr. Rochester has power, through his male centric situation in their marriage, the ability to devastate both Antoinettes personality of soul and character of spot. Rhys permits Antoinette to transcend her circumstance by looking for definite retribution on Rochester and recovering her freedom, her mental stability and her life. Rhys appears from the earliest starting point of Antoinettes marriage, her cautious conduct. At the point when her better half attempts to encourage her about the way of life he finds right, she contends against him so as to keep up her own goals and qualities. She additionally battles to keep her significant other when she gets some answers concerning his betrayal, she asks Christophine to assist her with Obeah (Voodoo) so as to creator her better half love her. Christophine who is the figure of female autonomy in all structures (explicitly, financially and strategically) proposes to Antoinette what to do and how to take care of their issues with her better half. Christophine advices Antoinette to be solid and free like her self. She says, A man dont treat you great, get your skirt and exit. At long last he comes to discover how you manage without him, he sees you fat and upbeat, he needs you back. Men are that way (pg69). What is sure is that Christophine thinks of her as self allowed to differentiate Rochesters conduct to blame him for diminishing Antoinette to a doll. She is so fearless to answer him straightforwardly, briskly and going past his demand of man centric force, this is a free nation and I am a liberated person. Christophine says to Rochester, she lets me know in this you begin considering her names Marionette some what so. Here Rhys represent that sexual and passionate mistreatment is by all accounts the key thought in man centric oppression, for Antoinette lets her self to be deceived by the foe, the man she was stunt into wedding. At long last, be that as it may, after Rochester has depleted her everything being equal, she figures out how to break liberated from the sufferings by making her last demonstration of self-assurance. With this last advance, Rhys transforms her distraught lady into an image of female freedom. Antoinette at long last recaptures her movement in the third piece of the novel, and assumes liability for her own life. Teresa F. OConnor can't help contradicting different pundits about the third piece of Wide Sargasso Sea, where Antoinette seems to torch her spouses house in England and end it all. She doesn't accept that Antoinettes demonstration of torching the house is a demonstration of disobedience and opposition. She trusts it to be an aloof demonstration since Antoinette is ignorant that h

My Reasons for Joining the Marine Corps Essay -- Personal Essays

Most or the entirety of my purposes behind joining the Marines are as per the following. Perfect The Marines Embody a greater amount of my own perspectives and goals then different parts of the furnished administrations. Reliability, I regard and love the possibility of faithfulness to an individual or persons...or a reason. To be absolutely faithful to something undoubtedly yet to likewise love and respect that something, that thought is something I long for and worship. Which drives me to Honor too. I have, since I found it in center school I accept, constantly regarded Honor. It implies a ton to me. Its optimal an individual can assemble and control their convictions on just as their norms. Respect Goes hand and hand with Loyatly. To be faithful to a reason more noteworthy then my own is one explanation that drove me to the Marines. Attempting to take care of the following tab all day every day isn't what I need. My drive so far has been just to endure and get the following fix(video games, sports, music, and so forth) Respect: Standing firm for something you have confidence in, battling for those you love, with the goal that they dont need to. Giving up numerous things with the goal that your friends and family dont need to. Battling till the end, when you think there is not all that much and afterward finding the fearlessness to and internal solidarity to continue onward. Having in effect regardless of the chances against you. Confidence in everyone around you and your convictions. Acing your feelings of trepidation, for dread is a shortcoming. Knowing your feelings, they can be an affectionate partner or dark opening. Being set up for a battle is a certain something, searching for it is another. Self-awarness, not conceited. Realize yourself however don't get enchanted with it. Order. Restraint, physical, mental, profound, and enthusiastic. Certainty, In yourself and to lead those that would follow. (this is the thing that I trust Honor is) Respect, ... ...exhausting of there. I plan on getting official preparing sooner or later. I will do school when I have at any rate placed 2-3 years into the Infantry. At that point I will likewise change my MOS to become familiar with some Technical Skills, fixing vehicles, stuff that way, for an equitable in the event that situation. Something I can swear by on the off chance that my arrangements after The Marines doesn't fail to work out. I plan on joining the CIA or FBI.(if CIA doesn't fail to work out) Definatly Counter-Terrorist stuff. Dynamic things, not a work area work. To do this I will require quite a long while of College. That is the reason I plan on being in the Marines quite a while. Since I have a ton to get ready for. Many individuals have said I can't that choice presently, about being in there quite a while what not. I state I can. I have settled on my choices and plans. Be that as it may, I surmise I'll perceive how everything works out. Up to that point that is the place I will keep my accepting.

6 Books about Books from India

6 Books about Books from India I was 12 when I read Cornelia Funke’s Inkheart, and fell in deep, deep love with books about books. I cried my eyes out when Elinors  library is destroyed, and daydreamed about bringing fictional characters to life for weeks on end. ‘Books about books’ slowly changed to ‘metafiction’ for me, as I devoured the Vonneguts and Calvinos, the Nobokovs and Rushdies, purely for the love of all that is meta. Once I started looking out for it, I found metafiction everywhere, and realized that its more prevalent  in books by authors whose second language is English. Indian writing in English deals with a strange paradox, linguistically speaking. An Indian author who writes in English is essentially trying to talk about a nation which speaks in 1,600 different languages and dialects, but has chosen to write in what critics love to call the colonial tongue. In their attempts to overcome this paradox, a great number of novels, poems, stories, and essays that emerge from India are metafictional in a variety of  ways. They talk about narratives, language, books, the act of reading, and the space that the English language occupies and the status that it has come to represent in India. What this essentially means is that Indian fiction is delightfully overflowing with stories about stories, and I am 100% here for that. Here’s a list of my favourite works of Indian metafictional literature for meta-lovers to add to their TBR piles: Salman Rushdie is obviously the first name that comes to mind (and justly so) when you think about self-consciousness in Indian fiction. Even though Midnight’s Children is considered his magnum opus, I would recommend Haroun and the Sea of Stories to the meta-lover. A book Rushdie wrote for his son, its a charming fantasy childrens novel about storytelling. Ruskin Bonds Love Among the Bookshelves, an anthology of short pieces about the books he loved and grew up with, and the role reading played in his childhood. Pankaj Mishras The Romantics  is set in the holy city of Benaras, India, and features a young man, Samar, who is disenchanted with the world. He seeks to lose himself in books whose titles represent the Western culture from end to end, but the city forces him to retrospect on the reality that surrounds him instead. Nilanjana Roys The Girl Who Ate Books  is another anthology of both fiction and non-fiction pieces about the lives of Indian authors and critics outlining their experiences of reading, and what books have meant to them. Her list includes Arundhati Roy, V. S. Naipaul, Rohinton Mistry, Khushwant Singh, Vikram Seth, and Kiran Desai. It really is your all-in-one introduction to the greats of  Indian literature. Raja Raos The Cat and Shakespeare  doesnt directly talk about books, but is a satirical social commentary on Indians who read literature written in English and attempt to coat their speech with what they consider is the purest, most sacred version of English. Jhumpa Lahiris The Namesake  has protagonist who was named for his fathers love of Nikolai Gogols works. The story, about an Indian family trying to settle down in the US, is a very poignant rendering of how the immigrant experience is tied to a knowledge and appreciation of literature in English.

Edgar Allan Poe s `` Rough Early Life `` - 1108 Words

Jake Kimmelman Bennett American Literature CP 22 February 2017 Edgar Allan Poe Have you ever wondered the reasons behind why some horror stories are so sinister? Have you ever read a horror story and told yourself that it would not happen in real life? Have your ever thought that you had a rough life growing up? Poe did not live to see his name really get the big praise it does now for his horror. Most of Poe’s life was filled with death of loved one’s and sadness which made him turn to writing poems and short stories. Edgar Allan Poe’s rough early life, relationships with women, and exposure to man’s evil human nature inspire the plots of his short story fiction. Edgar Allan Poe had a very unusual and depressing early life and†¦show more content†¦Throughout Poe’s whole life he had the most unlucky relationships with women. These bad relationships were no doubt a big inspiration for his short stories. Most of his famous horror stories have to do with a woman being killed or dying. From the start of his life till the end tragedy had mostly always to do with women. Starting with his mom dying when he was three and him never even really knowing her (â€Å"Edgar Allan Poe Biography†1). Too the first true love a mother of a friend from school dying a year after he fell in love with her. Too his cousin and wife for eleven year’s Virginia also dying from tuberculosis. One of the things that really kicked his writing into action though was when he returned home from a trip to find his fiancee engaged to another man. When he saw this he fled to Boston and started to write distributing his first book Tamerlane at 18 years old. All of these tragedies with women have a role in Poe’s writing about women in his short stories. Because there were so many deaths with women it is hard to tell which ones are portrayed in his short stories but we know that they had a for sure impact. 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Schools, Latex, And Safe Sex The Logic Behind Contraceptive

Schools, Latex, and Safe-Sex: The Logic behind Contraceptive Provision in Schools Many Americans have long and wrongfully assumed that the best approach to decrease teen pregnancy and spread of sexually transmitted diseases (STDs) is by committing students to an abstinence-only sex education. However, professionals have repeatedly revealed that while abstinence-only sex education programs have good intentions, they have shown both consistent and positive correlations with pregnancy and STDs. In contrast, research has indicated that high schools who offer comprehensive sex education and provide access to contraceptives, such as condoms, are extremely effective at preventing both teen pregnancies and STDs without increasing teen sexual activity. However, â€Å"condom availability programs remain relatively rare† (qtd. in Eisenberg 417). While I am aware that these comprehensive sex education and condom provision programs are unpopular amongst many people, I truly do believe that these programs have the potential to drastically drop teenage pregnancies and spr ead of STDs. Teenage pregnancy and disease have not only created a problem for the US in the past, but have also created a problem that the US still struggles with today. For example as early as 1988, â€Å"50% of female adolescents and 60% of male adolescents 15 to 19 years of age had engaged in sexual intercourse, more than 1 in 10 teenage girls was pregnant, and 1 in 6 sexually experienced teens had a sexually transmittedShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesconditions between different sorts of political regimes— communist, capitalist, colonial, and fascist. Particularly revealing are Spodek’s discussions of the influence of prominent urban planners and architects— including Le Corbusier and the Chicago School—urban preservation and the city as the locus of global cultural development, and the ways in which slums and shanty towns have morphed into long-term homes and viable communities for perhaps a majority of urban dwellers worldwide in the last half

Muscular System Muscle Metabolism Free Essays

1. List the three roles of ATP in muscle contraction: 1. Energize the power stroke of the myosin cross bridge. We will write a custom essay sample on Muscular System: Muscle Metabolism or any similar topic only for you Order Now 2. Disconnecting the myosin head from the binding site on actin at the conclusion of a power stroke. 3. Energizing the calcium ion pump. 2. The potential energy in ATP is released when the terminal high-energy bond is broken by a process called hydrolysis. Write the end products of this process: ATP (+ H2O) ( ADP 3. Rebuilding ADP into ATP with a new source of energy is carried out by a process called dehydration synthesis. Write the equation for this process: ADP ( ATP (+ H2O) 4. List the three processes used to synthesize additional ATP when ATP supplies are low: 1. Hydrolysis of creatine phosphate 2. Glycolysis 3. The Krebs cycle and oxidative phosphorylation 5. An immediate source of energy is creatine phosphate (CP), but the supplies are limited and rapidly depleted. One molecule of CP produces one ATP. 6. Glucose is a major source of energy for synthesizing ATP. List the two sources of glucose: 1. Glucose enters the muscle cell directly from the blood. 2. Glucose is produced by hydrolysis of glycogen stored in the muscle cell. 7. Glycolysis is the process that breaks down glucose. Name two products of the breakdown of glucose: 1. Two ATP molecules 2. Pyruvic acid If oxygen is not available, pyruvic acid is converted to lactic acid, which is the end product of anaerobic respiration. 8. If oxygen is available, the process is known as ___aerobic_ respiration. Name two sources of oxygen: 1. Oxygen enters the muscle cell directly from the blood. 2. Oxygen is stored in myoglobin, an oxygen-binding protein. The aerobic pathway consists of glycolysis + krebs cycle + oxidative phosphorylation. The net result of one glucose molecule is 36 ATP. 9. The process of restoring depleted energy reserves after exercise is called repaying the oxygen debt. Name four processes that occur during this time: 1. Lactic acid is converted back to pyruvic acid, which enters the Krebs cycle, producing ATP. 2. This ATP is used to rephosphorylate creatine into creatine phosphate. 3. Glycogen is synthesized from glucose molecules. 4. Additional oxygen re-builds to myoglobin. 10. Put the following characteristics under the correct fiber type in the table below: Krebs cycle and oxidative phosphorylationuses glycolysis fatigue rapidlyhigh endurance few capillariesmany capillaries much myoglobinlittle myoglobin long-distance runnersprinter Krebs cycle and oxidative phosphorylation uses glycolysis fatigue rapidly high endurance few capillaries many capillaries much myoglobin little myoglobin long-distance runner sprinter light in color, large diameter red in color, small diameter. Â   How to cite Muscular System: Muscle Metabolism, Papers

Terracog Case Study Essay Example

Terracog Case Study Paper TerraCog Case Study Background TerraCog, Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products, they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product design and functionality. In 2006, TerraCog’s competitor, Posthaste, launched BirdsI, the only handheld GPS with satellite imagery. Caught off guard by the product’s success, TerraCog President, Richard Fiero, makes a snap decision to satisfy the â€Å"gadget† appeal of BirdsI by launching the company’s own version of the competing GPS called Aerial. However, as TerraCog moved forward with the initiative, the estimated costs of developing Aerial threatened to thwart the launch. Needing to finalize decisions on cost, pricing and initial production volume, key department managers gathered in a series of dubious meetings laced with frustration, disagreement and reluctance, but produced no effective conclusion. In the end, the onus fell to Emma Richardson, a newly-promoted Executive Vice President to push the group toward a go/no-go decision. Problem Definition TerraCog Inc. is suffering from a stalemate in the development and execution of Project Aerial brought on by poor decision making and an ineffective team structure. Relevant Theories and Models The overall decision making process at TerraCog seems a bit puzzling. Management’s decision to underestimate consumers’ response to the satellite imagery technology featured in BirdsI led to a valuable loss in time and market share. We will write a custom essay sample on Terracog Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Terracog Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Terracog Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As a result, Fiero, under the sole advice of Vice President of Sales, Ed Pryor, hastily chose to start Project Ariel without the due diligence of consulting with key stakeholders to understand the implications of producing such a product. There was no discussion regarding the technological capabilities that Project Aerial would offer leading to a major disconnect in pricing Aerial. Furthermore, there was no consensus around the timing of implementing Project Aerial given that the product team was already working on several other projects. As a result, departments greeted the decision to launch Aerial with a not so enthusiastic response. Because group decision making generates more complete information and knowledge and offers an increased diversity of view, the executives would have benefitted more by meeting with stakeholders and explaining the challenges the company faced with not initially responding to BirdsI and discussing the go forward plan to develop a competing product. When choosing group decision making techniques, the best approach for TerraCog seems to be the interacting group technique. This approach is most effective for achieving commitment to a solution which in this case, is the decision to launch Aerial. When stakeholders participate in decision making, they are more likely to enthusiastically support the decision and encourage others to accept it. Not only was there a weakness in the decision making process at TerraCog, Project Aerial was also operating with a working group and not a true working team. A work group’s goal is to share information leaving each individual accountable for their own work while the group’s synergy is neutral, sometimes negative. Furthermore, the group lacked cohesiveness as each department worked in individual silos. The sales team did not have input into the product, nor was the production team given a chance to review the design and offer recommendations on managing product cost. The handoff approach from product development to production to sales meant that the problem was not discovered until the launch date was at risk of being missed. There was also a lack of clarity around who should be on the team and the nature of each individual’s role. At each key meeting regarding Aerial, there seem to be an absence of key stakeholders present. The inconsistency of participation at each meeting suggests that this is not a dedicated team but rather a manifestation of individuals forced to complete a task. As a result, TerraCog should implement a cross-functional team to effectively allow individuals from different departments to exchange information while promoting cohesiveness. Moreover, the establishment of a team leader is imperative to Project Aerial’s success as it operates in a multi-team system that allows different teams to coordinate their efforts to produce a desired outcome Alternatives There are three alternatives that Emma Richardson should consider when identifying the go forward plan of Project Aerial. The first alternative is to launch Aerial at the full retail price of $475. The advantage of launching at this price point is that TerraCog would again be a competitive force in the industry and would be answering the call of Posthaste’s launch of BirdsI with a superior product. This would allow TerraCog to remain the leader in innovation and prove that they are in fact successful in satisfying consumer demands. The disadvantage of launching at this price point is the price itself. Although TerraCog is a reputable name in the industry and may receive some product acceptance because of this, the price would more likely lead to lower sales causing a major loss in profit. Furthermore, retailers may not even give Aerial shelf space as they’re not only selling an expensive product, they’re late to market. Internally, the product development and production teams would carry the blame of failure since they were not able to produce a stellar product that was competitive in price and higher in quality during the time period required. Another alternative that Richardson should consider is launching at the lower price point suggestedat $400 per unit. Again the advantage here is answering consumer demands at a quicker rate than taking the time to develop a feasible product with low price and high quality. At this price point, TerraCog should be successful in recapturing lost share from going to market so late. Because the sales team was already promised by Fiero that Aerial would be priced at $400, that’s one team that would be on board with the project. The disadvantage of retailing the Aerial at $400 is the lost of margin and production costs. Furthermore, in order to recapture any loss revenue, launching at $400 would also mean TerraCog should lower the quality of Aerial. Internally, the production team would suffer the most since they’ve been reprimanded in the past for producing a low quality product. Moreover, given that TerraCog’s business was built on quality performance and innovation, the company’s reputation would take a huge hit when Aerial’s technology doesn’t perform to desired consumer standards. The last alternative that should be considered is to abandon the launch of Aerial altogether and focus on the other more exciting projects that the product team was initially working on. The pro to this alternative is that TerraCog could capitalize on the grown in cycling and fitness GPS applications and become a competitive force there. TerraCog could realize the inability to quickly make a quality product at a competitive price by cutting its losses now rather than realizing a greater hit when going to market. The con to this approach is that the company would suffer sunk costs with the amount of time and money already invested in the project. Moreover TerraCog would miss out on potential sales and new customers. They may also lose their valued reputation as they could be considered incompetent by not having the ability to create a competing product to BirdsI. Solution Given all of the possible alternatives for the go forward decision of Project Aerial, Emma Richardson should decide to move forward with the launch of Aerial at a reduced price of $425 while simultaneously working on a product redesign to re-launch a new and improved Aerial at a later date. The pro to this solution is that the price would allow TerraCog to remain a viable competitor while recapturing lost market share. Additionally the product team will still be able to explore more advanced technology to re-launch Aerial 2. 0. The con is that TerraCog would still be launching a lower end product which could ultimately turn off customers and not want them to even buy the future redeveloped product. Next steps is for Richardson to develop a cross-functional team by reeling the group back in to work more cohesively. To improve decision making, a clear vision needs to be clarified and agreed upon by all parties. Rather than arguing during meetings, the team should brainstorm objectives, discussed amongst the team, but ultimately decided upon by Fiero and Richardson. Both Fiero and Richardson should improve their leadership skills and be more confident articulating goals and supporting the team.